Posts in English

Digital School in Sardinia: Interview Alessandri Patti & Students, Istituto Comprensivo Sestu

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Sardinia, in the middle of the Mediterranean sea, is bustling with ideas and passion when it comes to digital innovation. From social and sustainable innovations to the sharing economy, digital school or high-tech medicine, it is worth taking a deeper look at what is going on there and connecting with its players.

I’ve had the opportunity and pleasure to interview 5 of its players in a series dedicated to Digital Innovation in Sardinia.

In this interview, we meet Alessandra Patti, School Director at Istituto Comprensivo Sestu, with 3 of her students, around all the digital initiatives taking place at her school (do-it-yourself interactive boards, Arduino projects, coding workshops…).

 

The interview is available in video format below or on YouTube and the full text transcript is below, translated in English.

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Digital Innovation in Sardinia: Interview Nicola Siza, Hub/Spoke

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Sardinia, in the middle of the Mediterranean sea, is bustling with ideas and passion when it comes to digital innovation. From social and sustainable innovations to the sharing economy, digital school or high-tech medicine, it is worth taking a deeper look at what is going on there and connecting with its players.

I’ve had the opportunity and pleasure to interview 5 of its players in a series dedicated to Digital Innovation in Sardinia.

In this interview, we meet Nicola Siza, founder of Hub/Spoke, a brand new co-working place for start-ups & freelances from Sardinia or abroad, with high ambitions.

 

The interview is available in video format below or on YouTube and the full text transcript is below.

Lire la suite

Digital Innovation in Sardinia: Interview Monica Mureddu, Sardinia Innovation

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Sardinia, in the middle of the Mediterranean sea, is bustling with ideas and passion when it comes to digital innovation. From social and sustainable innovations to the sharing economy, digital school or high-tech medicine, it is worth taking a deeper look at what is going on there and connecting with its players.

I’ve had the opportunity and pleasure to interview 5 of its players in a series dedicated to Digital Innovation in Sardinia.

In this interview, we meet Monica Mureddu, founder of Sardinia Innovation, a website dedicated to sharing innovation initiatives taking place on the island, with a strong focus on social and sustainable innovations.

 

The interview is available in video format below or on YouTube and the full text transcript, translated in English, is below.

Lire la suite

Digiworld Summit 2014: Mobility reloaded… Review in tweets

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The following Slideshare document is the sum of all the tweets I posted during the Digiworld Summit (theme: Mobility reloaded) in November 2014 in Montpellier, France. It gives quite a fair view of most of the keynote presentations, although I did miss a few slides, and the quality of some pictures is quite poor (sorry … Lire la suite

E-commerce in China: what is the best strategy for western brands?

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Summary: The enormous size of the Chinese market does not mean that it is easy for western brands to penetrate. China is the kingdom of business and its customs are rapidly evolving. Its local players are well-versed in extracting the best from foreign innovations, though there are major logistic challenges to overcome in the e-commerce … Lire la suite

« Digitizing » the business: what works? Part 1: Lessons from common experiences

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Summary: The strategic integration of the internet into a business inevitably involves—sooner or later—its « digitization. » The various approaches to this have included learning through experience, the creation of a digital directorate, setting up or buying out expertise, and establishing training programmes. These are neither intrinsically good nor bad in themselves, but are often insufficient, due … Lire la suite

Sustainable management: towards an optimization of human energy

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The notion of human energy as a resource to be managed in a sustainable way is a rich concept for management. Such energy can be both exhaustible and infinitely renewable—and the principal task of the manager is to minimize sources of energy drain, and maximize the production of positive energy, so that the energies of the individuals in the team combine, not cancel each other out. Five key areas are addressed in the article: the role of the manager, the organization and motivation of the team, meeting planning, mentoring individuals’ development, and the development of shared collective goals. The approach transcends the classical dualities of human resource management—of reason/emotion, competence/experience, and expertise/management—to achieve the optimization of the energy of both individuals and the team.

On Community Management: Current practice, possible futures

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For most businesses today, community management is only a cosmetic innovation, in both reputation and practice. Appearing to be a new function because the medium is new, it has reproduced the traditional organizational model of the business, which offers each category of consumer a single centralized point of contact with the business. The potential development of the role is nevertheless rich in possibility, from the integration of different departments of the business to an ongoing role as an intermediary between individual consumers and individual employees. A business that recognizes the potential for the individuation of its employees in the process of internal community management opens the royal road to true integration of « Web 2.0, » though inevitably this will require fundamental reorganization to obtain real benefits in customer loyalty and innovation.

How your digital communications can evolve and innovate

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Digital media is constantly evolving, and some trends are long-term while others are more short-lived. Keeping up with the times while making the right choice in terms of which trends to embrace for the brand and its customers is the communications balance that needs to be sought. To be proactive in this sense, all brands need to continually integrate monitoring and experimentation in their annual plans.

How to manage and measure a digital action plan: what are the right performance indicators?

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The two main problems relating to the strategic management of digital actions are linked: an excess of available data and the difficulty of aggregating them with actions carried out on other media. This is the starting viewpoint that distorts the situation: if we start focusing on operations and what is measurable, any additions or comparisons will be shortsighted and made at the wrong level. We need to start from strategic objectives and criteria for success and failure to define the right indicators, and to avoid confusing indicators relating to goals with tactical indicators.