De l’adoption de la Gen AI à l’impact sur le P&L : quelles conditions de succès ?
Selon une étude du MIT publiée en juillet dernier, 95% des entreprises pilotant la Gen AI ne transformaient pas en résultats concrets.
Beyond borders: travel is booming despite climate change and global uncertainty
10 key learnings from the 24th edition of the Europ Assistance x Ipsos Holiday Barometer
What is Old?
The world is getting older, and the definition of old age is changing. This is an opportunity for brands provided they look beyond stereotypes and start addressing real needs & values of older generations.
Why do Marketers ignore Gen X?
Gen X are not very fashionable, yet they have the strongest purchasing power. Key facts about this generation show they are a lucrative market for categories and brands across just about every sector.
Gen Z is not a monolith: Beyond stereotypes, who are they, what do they do and where to meet them?
More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.
New Ipsos Generations Report: What misconceptions should businesses imperatively address for better opportunity targeting?
This report is about better understanding different groups: how they feel, how they behave – and how they change over time.
Salariés expérimentés ou « Seniors » en Entreprise : quelle situation aujourd’hui ?
Cette enquête menée auprès des DRH offre un éclairage sur la place des salariés expérimentés dans les entreprises françaises.
PEOPLE & CLIMATE CHANGE: How are public attitudes in 32 countries evolving on the climate crisis and the transition to Net Zero?
Perceptions and understanding of climate risks and the energy transition, differences by country and impact on brands and companies
CX Global Insights 2025: What key learnings from 65 000 interviews across 18 countries and 16 sectors?
Key learnings from the Ipsos international Forces of CX study, benchmarking customer experience performance & KPIs across multiple sectors
La France face à la solitude : entre repli sur soi et quête de liens
Résultats de l’enquête Ipsos sur la relation des Français à la solitude, tiraillés entre impact de la technologie et souhait de liens sociaux