What is Old?
The world is getting older, and the definition of old age is changing. This is an opportunity for brands provided they look beyond stereotypes and start addressing real needs & values of older generations.
The world is getting older, and the definition of old age is changing. This is an opportunity for brands provided they look beyond stereotypes and start addressing real needs & values of older generations.
Gen X are not very fashionable, yet they have the strongest purchasing power. Key facts about this generation show they are a lucrative market for categories and brands across just about every sector.
More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.
This report is about better understanding different groups: how they feel, how they behave – and how they change over time.
Perceptions and understanding of climate risks and the energy transition, differences by country and impact on brands and companies
Key learnings from the Ipsos international Forces of CX study, benchmarking customer experience performance & KPIs across multiple sectors
Can you guess, from the research results below, which is Country A and which is Country B? And what story do they tell us?
Key learnings from the 2025 Ipsos ESG Council Report: 50 Sustainability Leaders interviewed.
Interesting thoughts from Google’s former Chief Innovation Evangelist, who recently published “What’s next is now: How to live future-ready”.