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Posts in English

What is Old?

6 juillet 2025 par Youmna Ovazza

The world is getting older, and the definition of old age is changing. This is an opportunity for brands provided they look beyond stereotypes and start addressing real needs & values of older generations.

Catégories Posts in English, Tendances & Insights Étiquettes Baby Boomers, Old, Opportunities, Seniors Laisser un commentaire

Why do Marketers ignore Gen X?

15 juin 2025 par Youmna Ovazza

Gen X are not very fashionable, yet they have the strongest purchasing power. Key facts about this generation show they are a lucrative market for categories and brands across just about every sector.

Catégories Posts in English, Tendances & Insights Étiquettes Gen X, Generations Laisser un commentaire

Gen Z is not a monolith: Beyond stereotypes, who are they, what do they do and where to meet them?

14 juin 2025 par Youmna Ovazza

More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.

Catégories Posts in English, Tendances & Insights Étiquettes Gen Z, Gender gap, Generations Laisser un commentaire

New Ipsos Generations Report: What misconceptions should businesses imperatively address for better opportunity targeting?

9 juin 2025 par Youmna Ovazza

This report is about better understanding different groups: how they feel, how they behave – and how they change over time.

Catégories Posts in English, Tendances & Insights Étiquettes Generations Laisser un commentaire

PEOPLE & CLIMATE CHANGE: How are public attitudes in 32 countries evolving on the climate crisis and the transition to Net Zero?

18 mai 2025 par Youmna Ovazza
People & Climate Change

Perceptions and understanding of climate risks and the energy transition, differences by country and impact on brands and companies

Catégories ESG / Sustainability, Posts in English, Tendances & Insights Étiquettes Attitudes, Climate Change, Energy transition, Perceptions Laisser un commentaire

CX Global Insights 2025: What key learnings from 65 000 interviews across 18 countries and 16 sectors?

18 mai 2025 par Youmna Ovazza

Key learnings from the Ipsos international Forces of CX study, benchmarking customer experience performance & KPIs across multiple sectors

Catégories Marketing, Posts in English, Tendances & Insights Étiquettes Customer Experience, CX, NPS Laisser un commentaire

Who’s Who? Can you guess, from the research results below, which is Country A and which is Country B? And what story do they tell us?

28 février 202513 février 2025 par Youmna Ovazza

Can you guess, from the research results below, which is Country A and which is Country B? And what story do they tell us?

Catégories Posts in English, Tendances & Insights Étiquettes China, Society, Trends, USA Laisser un commentaire

50 Global Sustainability Leaders interviewed in the 2nd Ipsos ESG Council Report: Retreat from ESG, or Reset?

28 février 202510 février 2025 par Youmna Ovazza
Ipsos ESG Council 2025

Key learnings from the 2025 Ipsos ESG Council Report: 50 Sustainability Leaders interviewed.

Catégories ESG / Sustainability, Posts in English Étiquettes 2025, ESG, interviews, ipsos, Sustainability Laisser un commentaire

How to move into the Future with optimism and not anxiety? Inspiration from Google’s former Chief Innovation Evangelist, Dr. Frederik G. Pferdt.

28 février 202513 janvier 2025 par Youmna Ovazza

Interesting thoughts from Google’s former Chief Innovation Evangelist, who recently published “What’s next is now: How to live future-ready”.

Catégories Innovation, Posts in English Étiquettes Dr Frederik Pferdt, future-ready, innovation, mindset, optimism Laisser un commentaire

ESG: Ipsos 10 key ESG stats of 2024

28 février 20257 janvier 2025 par Youmna Ovazza

Key ESG Stats of 2024: What do they say of what to do in 2025?

Catégories ESG / Sustainability, Posts in English Étiquettes 2024, ESG, ipsos, Key data, Sustainability Laisser un commentaire
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    DERNIERS ARTICLES

    • What is Old? 6 juillet 2025
    • Why do Marketers ignore Gen X? 15 juin 2025
    • Gen Z is not a monolith: Beyond stereotypes, who are they, what do they do and where to meet them? 14 juin 2025

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