This report is about better understanding different groups: how they feel, how they behave – and how they change over time.
Perceptions and understanding of climate risks and the energy transition, differences by country and impact on brands and companies
Key learnings from the Ipsos international Forces of CX study, benchmarking customer experience performance & KPIs across multiple sectors
Can you guess, from the research results below, which is Country A and which is Country B? And what story do they tell us?
Key learnings from the 2025 Ipsos ESG Council Report: 50 Sustainability Leaders interviewed.
Interesting thoughts from Google’s former Chief Innovation Evangelist, who recently published “What’s next is now: How to live future-ready”.
Businesses have a blind spot when it comes to CAPTURING value, according to Professor Stefan Michel, director of the Executive MBA program at IMD in Lausanne. Based on his experience, they spend much more time & money on value-creating innovations than on value-capturing ones. He has developed a framework to better capture value from innovations: … Lire la suite
There is no such thing as a typical older person: to market successfully to older adults, businesses need to avoid generalizations.
This article was initially published on the MIT App Inventor Blog – co-authored with Pierre Huguet The ISG (Institut Supérieur de Gestion) is a French business school offering Masters & MBA programs. Pierre and I had taught a group of Masters students the basics of mobile programming with App Inventor, during an intensive 3-day course … Lire la suite
