Why do Marketers ignore Gen X?
Gen X are not very fashionable, yet they have the strongest purchasing power. Key facts about this generation show they are a lucrative market for categories and brands across just about every sector.
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Gen Z is not a monolith: Beyond stereotypes, who are they, what do they do and where to meet them?
More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.
New Ipsos Generations Report: What misconceptions should businesses imperatively address for better opportunity targeting?
This report is about better understanding different groups: how they feel, how they behave – and how they change over time.
PEOPLE & CLIMATE CHANGE: How are public attitudes in 32 countries evolving on the climate crisis and the transition to Net Zero?
Perceptions and understanding of climate risks and the energy transition, differences by country and impact on brands and companies
CX Global Insights 2025: What key learnings from 65 000 interviews across 18 countries and 16 sectors?
Key learnings from the Ipsos international Forces of CX study, benchmarking customer experience performance & KPIs across multiple sectors
Who’s Who? Can you guess, from the research results below, which is Country A and which is Country B? And what story do they tell us?
Can you guess, from the research results below, which is Country A and which is Country B? And what story do they tell us?
50 Global Sustainability Leaders interviewed in the 2nd Ipsos ESG Council Report: Retreat from ESG, or Reset?
Key learnings from the 2025 Ipsos ESG Council Report: 50 Sustainability Leaders interviewed.
How to move into the Future with optimism and not anxiety? Inspiration from Google’s former Chief Innovation Evangelist, Dr. Frederik G. Pferdt.
Interesting thoughts from Google’s former Chief Innovation Evangelist, who recently published “What’s next is now: How to live future-ready”.
Innovation strategy: How can companies CAPTURE more value vs just creating it for consumers?
Businesses have a blind spot when it comes to CAPTURING value, according to Professor Stefan Michel, director of the Executive MBA program at IMD in Lausanne. Based on his experience, they spend much more time & money on value-creating innovations than on value-capturing ones. He has developed a framework to better capture value from innovations: … Lire la suite