« Digitizing » the business: what works? Part 1: Lessons from common experiences

Summary: The strategic integration of the internet into a business inevitably involves—sooner or later—its « digitization. » The various approaches to this have included learning through experience, the creation of a digital directorate, setting up or buying out expertise, and establishing training programmes. These are neither intrinsically good nor bad in themselves, but are often insufficient, due … Lire la suite« Digitizing » the business: what works? Part 1: Lessons from common experiences