E-commerce in China: what is the best strategy for western brands?

Summary: The enormous size of the Chinese market does not mean that it is easy for western brands to penetrate. China is the kingdom of business and its customs are rapidly evolving. Its local players are well-versed in extracting the best from foreign innovations, though there are major logistic challenges to overcome in the e-commerce … Lire la suiteE-commerce in China: what is the best strategy for western brands?