Many companies ignore customer needs despite clear evidence—such as the preference for human support. In uncertain times though, truly listening to customers not only prevents business loss but can also unlock unexpected opportunities for innovation and growth.
Why is tension the best indicator that you’re asking the right questions? Because most valuable problems to solve have a human source, not a technical one.
When you test innovation concepts with « pseudo » insights you have written to match the product idea instead of starting from a real consumer insight, you are doomed to fail. Here’s why and how to fix it.
Small brands often suffer from low penetration, not low desire – latent demand is their hidden superpower.
85% of ads fail to cross the 2.5-second active attention threshold. And advertisers must spend 8 times more to achieve the same level of recognition they achieved in 2012.
Using Vision AI and pre-trained AI agents allows to capture granular, in-the-moment product usage, context and experiences in self-made videos by participants to in-home product testing for example.
10 key learnings from the 24th edition of the Europ Assistance x Ipsos Holiday Barometer
The world is getting older, and the definition of old age is changing. This is an opportunity for brands provided they look beyond stereotypes and start addressing real needs & values of older generations.
Gen X are not very fashionable, yet they have the strongest purchasing power. Key facts about this generation show they are a lucrative market for categories and brands across just about every sector.
More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.