To grow better, why don’t companies grow… smaller?
In many industries, companies aim to grow bigger but it’s the smaller companies who create value and innovation. Why not grow smaller instead?
Posts in English
Transformations tend to focus on the means. But companies exist to serve an end purpose.
When companies focus on transformation instead of their end mission, this is where real transformation happens but not to their advantage
Your clients tell you what to do: Why don’t you listen?
Many companies ignore customer needs despite clear evidence—such as the preference for human support. In uncertain times though, truly listening to customers not only prevents business loss but can also unlock unexpected opportunities for innovation and growth.
How do you know you’re asking the right questions?
Why is tension the best indicator that you’re asking the right questions? Because most valuable problems to solve have a human source, not a technical one.
Fake consumer insights: what many global innovation teams are struggling with
When you test innovation concepts with « pseudo » insights you have written to match the product idea instead of starting from a real consumer insight, you are doomed to fail. Here’s why and how to fix it.
How can small brands challenge leaders?
Small brands often suffer from low penetration, not low desire – latent demand is their hidden superpower.
Is advertising still worth paying for?
85% of ads fail to cross the 2.5-second active attention threshold. And advertisers must spend 8 times more to achieve the same level of recognition they achieved in 2012.
Seeing the Unseen: How can AI reduce the say-do gap in research and more specifically in product testing?
Using Vision AI and pre-trained AI agents allows to capture granular, in-the-moment product usage, context and experiences in self-made videos by participants to in-home product testing for example.
Beyond borders: travel is booming despite climate change and global uncertainty
10 key learnings from the 24th edition of the Europ Assistance x Ipsos Holiday Barometer
What is Old?
The world is getting older, and the definition of old age is changing. This is an opportunity for brands provided they look beyond stereotypes and start addressing real needs & values of older generations.