Why do Marketers ignore Gen X?
Gen X are not very fashionable, yet they have the strongest purchasing power. Key facts about this generation show they are a lucrative market for categories and brands across just about every sector.
Generations
Gen Z is not a monolith: Beyond stereotypes, who are they, what do they do and where to meet them?
More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.
New Ipsos Generations Report: What misconceptions should businesses imperatively address for better opportunity targeting?
This report is about better understanding different groups: how they feel, how they behave – and how they change over time.