To grow better, why don’t companies grow… smaller?
In many industries, companies aim to grow bigger but it’s the smaller companies who create value and innovation. Why not grow smaller instead?
Transformations tend to focus on the means. But companies exist to serve an end purpose.
When companies focus on transformation instead of their end mission, this is where real transformation happens but not to their advantage
Your clients tell you what to do: Why don’t you listen?
Many companies ignore customer needs despite clear evidence—such as the preference for human support. In uncertain times though, truly listening to customers not only prevents business loss but can also unlock unexpected opportunities for innovation and growth.
How do you know you’re asking the right questions?
Why is tension the best indicator that you’re asking the right questions? Because most valuable problems to solve have a human source, not a technical one.
Fake consumer insights: what many global innovation teams are struggling with
When you test innovation concepts with « pseudo » insights you have written to match the product idea instead of starting from a real consumer insight, you are doomed to fail. Here’s why and how to fix it.
How can small brands challenge leaders?
Small brands often suffer from low penetration, not low desire – latent demand is their hidden superpower.
Quelle est la valeur des valeurs d’entreprise ?
Les moments de transformation sont un révélateur de la véritable valeur des valeurs d’entreprise : un guide de management, ou un pipeau de com ?
Qui seront les « AI natives » : les jeunes ou les plus vieux ?
L’analyse d’un million de conversations sur Claude.ai révèle un fait déterminant : le niveau de sophistication des réponses de l’IA est presque parfaitement corrélé à celui des requêtes humaines.
Is advertising still worth paying for?
85% of ads fail to cross the 2.5-second active attention threshold. And advertisers must spend 8 times more to achieve the same level of recognition they achieved in 2012.
Quel est le bon % de gens qui ne doit pas aimer travailler avec vous ?
« Rejection is redirection » : si tout le monde aime travailler avec vous, créez-vous vraiment de l’impact, faites-vous une différence ?